A Logo in the Making

In order to revamp the Carmel Hotel logo, I thoroughly enjoyed my time trolling through Pinterest and getting to explore hotel logo designs and color schemes. Although I find myself struggling with Adobe Illustrator, my rough draft will need to be highly improved. There was a common theme within the Pinterest research that had logos containing a modern feel yet simple. I also wanted to incorporate the same colors in the original Carmel Hotel logo while keeping it relevant to todays style and trends within the hospitality industry. My draft does not represent any of the final details because it took me longer than expected. I need to find another font as well as shape style. I also need to perfect the stars and color scheme of the logo. There were several hurdles that I faced including to find a better process to shape the stars and how to find the right font and spacing. I think that this project can be improved with lots of cosmetic but fundamental details and changes in order to improve the logo. Screen Shot 2017-09-17 at 11.40.21 PM

Author: annaruppblog

University of Oklahoma Kappa Kappa Gamma

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s